Cookie Policy
Last updated: January 1, 2025
This Cookie Policy explains how InnoviCat ("we," "us," or "our") uses cookies and similar tracking technologies when you visit our website innovicat.com (the "Site"). This policy should be read together with our Privacy Policy.
1. What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and give website owners information about how their site is being used.
Cookies can be "persistent" (remaining on your device until deleted or expired) or "session" cookies (deleted when you close your browser). They can be set by the website you're visiting ("first-party cookies") or by third parties ("third-party cookies").
2. How We Use Cookies
We use cookies for the following purposes:
- Essential Operations: To make our website function properly
- Preferences: To remember your settings and choices
- Analytics: To understand how visitors use our website
- Advertising: To deliver relevant advertisements and measure their effectiveness
3. Types of Cookies We Use
Necessary Cookies (Always Active)
These cookies are essential for the website to function and cannot be disabled. They are usually only set in response to actions you take, such as setting your cookie preferences.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| innovicat_cookie_consent | InnoviCat | Stores your cookie consent preferences | 1 year |
Analytics Cookies (Optional)
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our site.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users | 2 years |
| _ga_* | Google Analytics | Maintains session state | 2 years |
| _gid | Google Analytics | Distinguishes users | 24 hours |
| _gat | Google Analytics | Throttles request rate | 1 minute |
Advertising Cookies (Optional)
These cookies are used to deliver advertisements that are relevant to you and your interests. They also help measure the effectiveness of advertising campaigns and limit the number of times you see an ad.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| __gads | Google AdSense | Measures ad interactions | 13 months |
| __gpi | Google AdSense | Collects data for ad personalization | 13 months |
| IDE | Google DoubleClick | Used for targeted advertising | 1 year |
| NID | Stores preferences and ad personalization | 6 months |
Functional Cookies (Optional)
These cookies enable enhanced functionality and personalization, such as remembering your preferences across visits.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| user_preferences | InnoviCat | Stores user interface preferences | 1 year |
4. Consent Management
Consent Management Platform (IAB Europe TCF v2.3)
For visitors in the European Economic Area (EEA), the United Kingdom, and Switzerland, we collect and signal your consent through Google's certified Consent Management Platform ("Privacy & messaging"), which is registered with IAB Europe and compliant with the IAB Europe Transparency and Consent Framework (TCF), version 2.3.
The TCF defines a standard set of purposes (such as "Store and/or access information on a device", "Create a personalised ads profile", "Measure ad performance") and a standard list of vendors. When you make a consent choice, an encoded TCF consent string records which purposes you allow and for which vendors. That string is shared with our advertising partners so they know exactly what processing you have agreed to.
The disclosed vendor we work with through this framework is Google (IAB Vendor ID 755). Additional vendors may be added in the future and will be listed in the consent manager itself.
Google Consent Mode v2
Alongside the TCF signal, we use Google Consent Mode v2 so that your choices are also respected by Google's own tags:
- If you decline analytics: Google Analytics will not store cookies and will only collect aggregate data
- If you decline advertising: Google ads will not use cookies for personalization
This ensures your choices are respected while still allowing basic site functionality.
5. Managing Your Cookie Preferences
Our Cookie Settings
You can manage your cookie preferences at any time by clicking the "Cookie Settings" link in the footer of any page. This re-opens our Consent Management Platform, where you can review the purposes and vendors you have agreed to and change your mind for any of them.
Browser Settings
You can also control cookies through your browser settings. Most browsers allow you to:
- View what cookies are stored and delete them individually
- Block third-party cookies
- Block cookies from specific sites
- Block all cookies
- Delete all cookies when you close the browser
Here are links to manage cookies in popular browsers:
Note: Blocking all cookies may affect the functionality of some websites, including ours.
Opt-Out Links
You can opt out of specific third-party cookies using these tools:
- Google Analytics Opt-Out
- Google Ads Settings
- Network Advertising Initiative Opt-Out
- Digital Advertising Alliance Opt-Out
- Your Online Choices (EU)
6. Do Not Track
Some browsers have a "Do Not Track" (DNT) feature that sends a signal to websites requesting they don't track your browsing activity. We honor DNT signals and will not track users who have DNT enabled.
7. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our business practices. When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.
8. Contact Us
If you have questions about our use of cookies or this Cookie Policy, please contact us:
InnoviCat
Email: [email protected]
Contact Form